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Description
Convergence MarketingOffering a common language, better processes, and a set of practical tools, Convergence Marketing is a real world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 02/03/2009
ISBN: 9780470164938
Pages: 187
Weight: 0.70lbs
Size: 9.00h x 6.10w x 0.90d
Review Citations: Reference and Research Bk News 05/01/2009 pg. 121
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4.4 ★★★★★
Based on 145 reviews
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Product Reviews
★★★★★ 5
Repeat customer
Size: One Size, Color: Black
These wallets are indestructible...well unless my son loses it, which he does quite often. (Teenagers ammi right 🙄) So I've been a repeat customer. He always asks for another carhartt
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Reviewed in the United States on March 16, 2026
★★★★★ 5
Tough quality. Nice wallet
Size: One Size, Color: Black
Good wallet. It's a Carhartt so it should last 6 years like my last one
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Reviewed in the United States on April 24, 2026
★★★★★ 4
Good quality, bad packaging
Size: One Size, Color: Black
Really good quality. It last a lot time but it came with the lid off. Like it was loose in the box so the packaging was not great but quality is good!
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Reviewed in the United States on November 18, 2025
★★★★★ 5
SIMPLY PERFECT
Size: 30mm, Color: Brown/Silver-Tone/White/30mm
If you can appreciate a watch that simply tells time, buy this beautiful watch. The band is made of quality leather, it’s easy to adjust to fit and stays in place. The watch face is clean, bright and easy to read the accurate time. The functionality to light the face by pressing the wind button in is a thoughtful feature. The watch is water “resistant” (you can wear the watch when washing dishes), but I wouldn’t shower with it on or submerge it in water just in case. This watch accessorizes with anything I’m wearing in an understated way. TIMEX is a time-proven quality watch maker and this particular watch is a great value! I highly recommend this simply perfect and beautiful watch.
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Reviewed in the United States on January 5, 2026
★★★★★ 5
Love this!
Size: 30mm, Color: Brown/Silver-Tone/White/30mm
Love this. It’s easy to read, but not too big. Just what I wanted. Love the band too!
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Reviewed in the United States on May 13, 2026